Twitter plans to crack down on ‘deceptively edited’ and deepfaked media content by labeling tweets that contain these images and videos. According to Reuters, the company also plans to remove edited or computer-generated content in cases where it may put someone’s privacy or safety at risk, suppress voters or cause ‘widespread civil unrest.’

Twitter’s decision comes ahead of the contentious 2020 presidential election season, which is expected to include huge quantities of manipulated and deepfaked content intended to shape the outcome of the election. Other major online platforms have enacted similar rules about deepfaked content, though some critics say they aren’t taking a hard enough stance against such content.

Facebook, for example, likewise labels fake or otherwise altered images as ‘false,’ but won’t remove this type of content unless it is a video generated using AI to make it appear that someone is saying something they never said. According to Reuters, Twitter will take into account the text in a tweet and ‘other contextual signals’ to decide whether a post will be labeled as false or removed entirely.

It remains unclear how Twitter’s platform will detect manipulated and deepfaked content.

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